#Spotify joe rogan deal said worth full
#Spotify joe rogan deal said worth free

He added: 'But it's not my word to use, I'm well aware of that now. According to the New York Times, Rogan’s podcasting deal with the streaming platform is for three and a half years and worth at least 200 million. 'I thought as long as it was in context, people would understand what I was doing.' 'Now, I haven't said it in years, but for a long time, when I would bring that word up, like if it would come up in conversation, instead of saying 'the n-word', I would just say the word. 'Now I know that to most people there's no context where a white person is ever allowed to say that word, never mind publicly on a podcast, and I agree with that. The multi-year deal is believed to be worth 100m (£. As per The Wall Street Journal, Spotify had signed a 100 million deal with Joe to get his entire 11 years’ worth of content along with his new productions.

'It's a video that's made of clips taken out of context of me of 12 years of conversations on my podcast, and it's all smushed together, and it looks f****** horrible, even to me. Joe Rogan has signed an exclusive deal with Spotify, which will see his podcast, The Joe Rogan Experience, disappear from all other platforms. 'There's a video that's out, that's a compilation of me saying the n-word,' he said. Time will tell if this move pays off, but chances are it will in spades.Rogan has since apologised for using racial slurs in his podcast, saying it is the 'most regretful and shameful thing' he has ever had to address, and said he has not used the n-word for several years.

#Spotify joe rogan deal said worth free

Ads will never bring as much money as paid subscriptions, but Spotify has said the growing podcast catalog has bolstered conversion rates of free users to paid subscribers. That being said, Spotify has grand plans to modernize podcast advertising with dynamic ad insertion technology that can leverage Spotify's user data for more advanced ad targeting than is currently available in the podcasting space. One notable difference between the Stern and Rogan exclusivity deals is that SiriusXM requires a subscription, allowing the company to better recoup its costs, while Spotify offers an ad-supported tier. That arrangement was widely considered a blowout success for both Sirius and Stern.

In some ways, the JRE deal loosely resembles SiriusXM's original exclusivity deal with Howard Stern in 2006, another provocative media personality with an enormous - and loyal - fan base. The 3½-year deal, signed in May 2020, is worth at least 200 million, the two sources told the outlet. Spotify's market cap increased by $5.3 billion in the two days since the announcement. Comic, podcaster and sports commentator Joe Rogans exclusive licensing agreement with Spotify is almost double what was initially reported, two sources familiar with the deal told The New York Times. Rogan also has 6.1 million followers on Twitter, and 9.5 million followers on Facebook's Instagram.įinancial terms around the partnership were not formally disclosed, but the deal is reportedly worth over $100 million, according to The Wall Street Journal. 'That number's crazy,' Rogan told fellow podcaster Aubrey Marcus a little over a year ago. The media personality has previously disclosed that JRE is downloaded 190 million times per month. Joe Rogan’s exclusive podcast deal with Spotify was actually a 200 million deal, double what has been previously reported, according to a new The New York Times report published on Thursday.

#Spotify joe rogan deal said worth full

Clips will still be available on YouTube, but people will have to go to Spotify for full episodes. Certain episodes that feature high-profile guests like Elon Musk can enjoy a much larger audience (Musk's appearance on JRE last week has 13 million views). Not only is that a blow to Apple, but also Alphabet ( GOOG -0.38%) ( GOOGL -0.55%) subsidiary Google, as Rogan's channel on YouTube has nearly 9 million subscribers, with each episode typically garnering around 2 million to 3 million views each. The show will be available to all of Spotify's 286 million monthly active users (MAUs), including both free users and paid subscribers. The streaming tech company notes that Rogan will retain full creative control over the podcast even though Spotify will become the exclusive distribution partner. 1 before becoming completely exclusive in late 2020. JRE, which has never been available on Spotify thus far, will debut on the service on Sept. Part of that initiative entails securing original content for the platform, and in no uncertain terms JRE will become the biggest exclusive podcast for Spotify's audio-streaming platform. Spotify has spent the past year fleshing out its podcasting strategy, challenging Apple's ( AAPL -0.46%) long-standing dominance in podcast distribution.